The Planner Publication

2105 de la Montagne St., #100
Montreal, (Quebec)
H3G 1Z8
Phone: (514) 849-6841 ext. 331
Fax: (514) 284-2282

 

The Planner's mission is to inform and enlighten meeting planners. Each edition will average no more than 35 per cent advertising with the rest of the publication dedicated to articles to help planners in their day-to-day activities. 
Our goal is to give out the accumulated profit as educational grants to planners. We have already committed to giving $5,000 to Meeting Professionals International in 2006. 

Here are a few facts about the publication: 
Reader Profile 
The Planner is a Canadian publication that informs and enlightens meeting and event planners. None of our readers are on the supply side of the industry. Among our subscribers, we count member planners from the following associations: 

M.P.I. (Meeting Professionals International) 
I.M.P.A.C. (Independant Meeting Planners Association of Canada) 
C.S.A.E. (Canadian Society of Association Executives) 
S.I.T.E. (Society of Incentive & Travel Executives) 
I.S.E.S. (International Special Events Society) 
Readers by type of business 
According to our surveys, the total readership of the publication is in excess of 30,000 people, after taking into account secondary and tertiary readers. Approximately 80% of our readers are women. 
Readers by type of business 
Other: 5% 
Government: 10% 
Associations : 25% 
Corporate and Independent: 60% 
Readers by type of occupation 

Other: 2% 
Administrative Assistants & Secretaries: 20% 
Planners: 48% 
Senior Executives / Planners: 30% 
The contents 
Each publication contains pertinent industry-related information such as: 

Upcoming events and industry news 
Interesting and relevant websites, book and product reviews 
Trends, surveys and ideas 
Informative and self-help articles written by industry leaders 
Hotel and travel news 
The strength of our monthly compendium is its simplicity in providing clear, direct and precise information necessary for our readers in their professional lives. 
Each edition will have no more than 35% advertising 

Distribution 
WE HAVE THE LARGEST LIST OF QUALIFIED MEETING & EVENT PLANNERS IN CANADA 
WE ARE THE ONLY PUBLICATION DISTRIBUTED NATIONWIDE IN ENGLISH AND FRENCH 

Geography: 
French Canada: 4,000 
English Canada: 8,000 
Northeastern & Central USA: 2,500 
How many are sent: 
The Planner is mailed first class to more than 14,000 qualified event planners in Canada and the United States.